محتويات المقال
- 1 1.How to move up
- 2 2.Building assets
- 3 3.Managing clients
- 4 4.Strategies you choose
- 5 5.Storytelling
- 6 6.Scarcity, value and your choice
- 7 7.Pricing
- 8 8.Unique voice
- 9 9. Reputation
- 10 10.Promotion
- 11 11.Organize and connect
- 12 12.Leverage content
- 13 13. Sell and promote
- 14 14.Going to market
- 15 15. Turn pro
- 16 16. A bonus Q&A
What would you want learn:
- Master how to make your work unique, create a well-known brand, find clients, and increase demand for your products or services
- Understand what it takes to be more than the average freelancer
- Turn professional and make a commitment to finding better clients and doing better work
Course content:
1.How to move up
- Why be a freelancer
- A warrior without a king
- Moving up the ladder
- Weaving a braid
- Exercise – Who are you
- 5 kinds of freelancing
- Are you unmistakable?
- Exercise – What do you provide
2.Building assets
- Different forms of merit
- Exercise – 10 things you deliver to your client
- FAQ: Fear of rejection
- Building your assets
- Exercise – Rank Yourself
3.Managing clients
- Choose your customers
- FAQ: Firing a client
- FAQ: Questions to ask a new client
- How to increase demand
- FAQ: When a client disagrees with your vision
4.Strategies you choose
- Right place right time
- Get subscribers
- Two words in ‘I’
- FAQ: Building a name as a new freelancer
5.Storytelling
- The 4 principles of storytelling
- Exercise – B2B sales
- The story is what we hire
- Excuses are part of the story
- FAQ: Importance of a contract
- An aside about how you buy
- FAQ: When a client has a budget
6.Scarcity, value and your choice
- Choose the right business
- FAQ: Local expert vs. wider reach
- Product adoption lifecycle
- How to create scarcity
- Understanding customer LTV
- Different ways to go to market
7.Pricing
- What your craft is worth
- Working for free
- FAQ: Working for exposure
- Questions worth asking yourself
8.Unique voice
- Famous to the family
- Stories of family fame
- Your brand is human
- Finding your edge
- Exercise – Develop a unique voice
- FAQ: Making a living as a fiction writer
9. Reputation
- The testimonial book
- It costs too much to shop around
- SEO of a kingdom of one
- Seaweed and permission
- Exercise – Permission
- FAQ: Competing with cheap labor
- FAQ: Too expensive despite experience
10.Promotion
- Promotional choices
- Drip by drip
- Stepping out of your invisibility
- (Don’t) become an insider
- Taking the leap as a strategy
11.Organize and connect
- Defining communities
- 500 disconnected people
- Exercise – Organize and connect
12.Leverage content
- Your own publishing platform
- Debunk and inform
- Exercise – Leveraging content
- In public or for competitors
- Exercise – Organize your competitors
- Opportunities to consider
13. Sell and promote
- The fear of buying
- Exercise – Sales
- The obligating question
- Positioning
- Patience and choosing your industry
- Pricing and coupons
- FAQ: Displaying prices on a website
- Thriving on free
14.Going to market
- Be the impresario
- Overspecialize
- Go outside the system
- Get ‘famous’
- The poor man’s _
15. Turn pro
- Making time
- FAQ: Consistently generating qualified leads
- Financial hygiene
- Be smart
- Words in -ent
- Exercise – Make a timeline
- Readings
- One last thing
16. A bonus Q&A
- Live at Creative Mornings Summit
Requirements:
إقرأ أيضا:الحظ مقابل الجدارة في إدارة المنتجات- No requirements! Just motivation to be your own boss and do great work that makes a difference
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